The context
There is a popular perception that a desktop job in IT is synonymous with ill health. As the pandemic swept the globe and knocked down everything on its path from lives to livelihood, the IT industry continued to prosper due to the explosive growth in the digital arena.
But it came accompanied with its own set of problems and challenges. Long working hours and sedentary lifestyle have taken its toll. The incidence of lifestyle diseases for knowledge workers went in tandem with the northward growth map of the IT industry.
The Beinex difference
Beinex was an exception to this rule; thanks to the fitness challenge it had initiated as a part of its Autumn Connect programme: a competition for its employees with a slew of challenges they took on enthusiastically from cooking healthy food to addressing fitness goals.
Beinex Planethon
In sync with this spirit, and to promote it further, Beinex conducted ‘Beinex Planethon’.
Date: April 07, 2022
Time: 7.00 AM- 8.00 AM IST
Venue: JNI Stadium, Kochi, India
It was a jovial day for us, even as we had to report at the JNI premises by 6.30 AM. The morning was pleasant and by the time it became 7.00 AM, all of us had assembled at the flag-off location.
Shiny Justine and her daughter Surya Ann Justine flagged off the Marathon. Shiny Justine delivered an inspirational speech before the flag off. She exhorted the gathering to make fitness initiatives habitual. She spoke to us that it takes just a small percentage of our time to add to fitness and health and it prevents medical exigencies from popping up suddenly.
Post the marathon session she was awarded a memento as a token of our appreciation.
Let us do our bit. Now is the time to draw inspiration and make fitness a habit! Run for our health and yes, run for our planet.
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