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Digital Marketing Specialist

Kochi (Hybrid)
Marketing
Full Time, Permanent

Highlights

Experience

2-4 Years

Joining Date

Immediate or max 30 days’ Notice Period

Qualification

Any bachelor’s degree or post-graduation

Job Description

Beinex is looking for a Digital Marketing Specialist who will join our Digital Marketing Team. As a Digital Marketing Specialist, you will develop and execute marketing strategies that promote our brand, products, and services. This hands-on role involves working closely with cross-functional teams to achieve marketing goals and objectives. 

Responsibilities

    • Conduct keyword research and analysis to identify target keywords and phrases 
    • Optimize website content, including meta tags, titles, descriptions, and on-page content, for target keywords 
    • Conduct technical SEO audits to identify and address website issues that impact search engine visibility 
    • Develop and execute link-building strategies to improve website authority and domain ranking 
    • Monitor website performance and search engine rankings and provide regular reports and analysis to the marketing team 
    • Stay up to date with the latest SEO trends and best practices, and recommend changes to our SEO strategy as needed 
    • Develop social media campaigns to promote specific products or services, generate leads, or drive traffic to your website. 
    • Responding to comments and inquiries from followers and engaging with your audience to build brand loyalty and trust. 
    • Tracking social media metrics such as likes, shares, and clicks to measure the success of your campaigns and adjust your strategy as needed. 
    • Creating and curating engaging content for social media channels, including Facebook, Twitter, LinkedIn, and Instagram. 
    • Develop social media campaigns to promote specific products or services, generate leads, or drive traffic to your website. 
    • Familiar with paid advertising platforms like Google Ads, Facebook Ads, and LinkedIn Ads and be able to create, manage and optimize paid campaigns to maximize ROI. 
    • Solid understanding of various digital marketing channels and tools, such as SEO, social media marketing, paid advertising, email marketing, and analytics tools. 

Key Skills Requirements

    • Excellent understanding of SEO principles and best practices 
    • Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush 
    • Strong analytical skills and ability to interpret data and draw insights 
    • Excellent communication skills and ability to work collaboratively with the marketing team. 
    • Strong attention to detail and ability to prioritize tasks effectively 
    • Proficiency in HTML 
    • Experience with content management systems like WordPress. 
    • Ability to edit website copy for SEO purposes 
    • Familiarity with social media and its impact on SEO 
    • Adept at creating and implementing social media strategies and analyzing social media metrics. 

    Apply for this position


    Perks: Careers at Beinex

    Comprehensive Health Plans

    Learning and development

    Workation and outdoor training

    Hybrid working environment

    On-site travel Opportunity

    Beinex Branded Merchandise

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